Social Media is Evolving, and NJOY NOW is leading the Adult Social Networking Evolution

May 18, 2009

"Social media" is transcending this poor economy. Twitter is discussed on CNBC as much as GM.  Consumers, companies, and marketers are all talking about social media, social networking and social marketing.  NJOY NOW has obviously heard the demand and established My NJOY, the premier adult social networking platform on the web, today. 

We have been watching the emergence of social media gurus, social media startups, social media books, and social media firms. It is now common practice among corporations to hire social media strategists, assign community managers, and launch social media campaigns, all designed to tap into the power of social media.  This does not make Social media, and adult social networking any less confusing or challenging, quite the opposite.  Social media today is a mess: it has become a collection of countless features, tools, and applications fighting for a piece of the pie. 

What is needed, and how do we add value to Internet business and entertainment through social networking?  NJOY NOW has an adult social network that try's to eliminate the clutter, while adding value to a subscription membership for premium content.  This platform has the missing social marketing ingredient, the revenue stream that is not advertising based.  NJOY NOW is unlike any other social media company, as we are revenue based adult social networking, with real value for all users.

Facebook, a once groundbreaking college social networking online community, is now a community of survey's and third-party applications. Twitter users now have a dozen or so additional applications they can use to overcome Twitter's ever-present shortcomings. People spread themselves across a number of tools and maintain different networks on each (large portions of which they don't even know), making it nearly impossible to decide what to share and with whom. 

Users, marketers, and companies face an incredible amount of noise, too. For every new application that relies on a network, another crops up that helps users manage it. While "eyeballs" used to be the coveted metric, both ad publishers and investors now realize that having smaller well-targeted niches can lead to much better returns than marketing to one large undifferentiated mass of users.  The aggregated traffic we used to boast about has proven to be difficult to monetize.  Now we must narrowcast, and use the valuable data we are collecting to add value to the users that populate our networks.

Meaning and connection -- two key anchors of all things social media -- are corroding by the day as people's ability to organize their experiences and find the relevance of their networks declines. Social media, in essence, is bumping up against its own ceiling, no longer able to serve the needs of those living within its walls; and for these reasons, social media as we know it is changing course.  Emotional attachment will continue to be harder to establish as the web becomes more crowded, and competitive.  The pie is large, but their are literally millions of users trying to consume this pie.  Adult social networking is the slice of the Internet social media pie that NJOY NOW has been developed for.

I would like to invite you to create a My NJOY profile.  Just Click Here.  Choose "Free Access" on this sign up page, and you can become a part of the My NJOY community.  If you have a crard, you can also attach it to your profile for access to our hot adult entertainment.

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