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April 15, 2009
We have recently spent time with the large players in the convenience store industry at the NACS State of the Industry Summit. CSP magazine, and NACS hosted this, and NJOY NOW has learned a lot related to what the convenience store industry needs through continued research with Nielson.
Can we learn from up to date consumer purchasing dynamics how to reach more consumers, and ultimately build the bottom line of our stores, and our business and brand? Yes. Our stores are, our partners in business, and their needs come first. Together, NJOY NOW, convenience stores, franchisees and distributors all benefit from this research and our understanding of purchase dynamics, and buyers persona's.
3 Key components of all sales growth and decline.
Penetration: Are fewer individuals buying? How can NJOY get more individuals to buy?
In 1997 52% of US households were Shopping in c-stores compared to 40% in 2008. This is a dramatic drop.
Purchase Frequency: Are consumers buying less often? How can NJOY NOW drive more frequent trips - purchases?
This is strictly for Convenience Stores, and the numbers are positive. In 1997 the average number of shopping trips per year, per customer was 13, in 2008 it was 14, for a +1 change.
Purchase Size: Are shoppers spending less? How can NJOY NOW increase these shoppers spend per trip. Big shopping carts.
Average dollars spent per customer in 1997 was $7, and in 2008 it was $15, for an enormous 100%+ increase of $8 per customer.
We are sorting through mountains of data delivered by The Nielson Company, NACS and CSP. NJOY NOW has solutions that will help c-stores profit per square foot. Let's work together to help our partners in business. This is a straight line solution to more NJOY NOW card sales, and a better brand.
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