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April 06, 2009
The weather in Chicago is pretty bad. Snowed yesterday, and is cold as hell today. The White Sox have postponed their home opener, so I'm not playing hooky today. I'm grinding it out in the IT room. I guess this a good time to dump some IT development plans on the NJOY blog. I'll save my Twitter rants for later. Let's think of tomorrow, and the way we make it an NJOY World.
You may notice we continue to change and improve njoynow.com. Some of the most obvious changes are related to the user interface (UI). We are an agile development company, and we are improving the site for today, and tomorrow. Many of our changes are for the products that we are introducing, like the Girl of the Month contest.
Our sites will be stickier, if we deliver our products in an elegant and efficient way. To determine what works, we have been dealing with the largest and most important Internet experts and consultants - the public.
We test market all our potential products and upgrades with the people that are in charge of buying our products. The true decision makers. The 18 to 50 year old Internet user. This may sound obvious, but to many companies don't do this. This is why NJOY NOW is a living, breathing Internet destination that will never stand still.
Social networking, blog pages, mobile device downloads and great web apps are easy to create. True results and satisfaction comes from spending a lot of time and energy on these products once they are developed and launched. It takes a lot of time, but learning what works and what does not work cannot be overstated.
Consider creative destruction. This is building a product, then modifying and improving the product to the point where it no longer resembles the original product you created. You have creatively destroyed it. If you do this effectively, you will grow exponentially. Companies do this, and as they get larger, they deal with more backlash. We just witnessed this with Facebook, and the updates they have made that many members dislike. Mark Zuckerberg, CEO of Facebook has been doing damage control on this. Facebook is forward thinking with great leadership.
Good leadership, with agile development and aggressive marketing on the Internet is NJOY NOW, Inc.
If you have any advice, or would like to see something specific on NJOY NOW, please contact us. We need your opinion.
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