Marketing 2.0, the Internet has changed the landscape for advertisers.

April 02, 2009

Before the Internet, we as advertisers would try and reach customers with Billboards, print, TV and radio commercials, and sometimes events.  It was challenging, and expensive.  The Internet has changed all of this, and I personally embrace the brave new world of marketing, 2.0.

Consider our audience and it's unique needs.  How do we keep our customers happy?  Attention spans are short, and options are infinite.  Intelligent user interface, and great stories are needed to capture customers.  We may call our customers members, now, but they are customers.  Let's give them the best possible product once we capture them.

We have been carefully monitoring user loyalty, and bounce rates, and have been making gentle changes to try and increase loyalty, while decreasing bounce.  If you check out njoynow.com, you will see we have replaced the home pages with a new capture page, and we have a My NJOY member dashboard on the home page once you have logged in and created a profile.  We test marketed this system on 100 members had 85 percent approval, and only 4 percent disapproval.  The numbers don't lie, people love the improvements.

Girl of the Month is coming, and this is one of our core products.  This is web marketing 2.0, and I would like everyone to help us recruit beautiful candidates for the Girl of the Month.  We have a casting call coming up in May at Red Ivy, here in Chicago, and will have a tour set up so casting calls can be held in cities where NJOY NOW is available.  Monthl girls will win $2,000, and the Girl of the Year will receive a $100,000 modeling contract.  Let's get the best ladies working for NJOY NOW, 2.0.