What Is Branding?
The obvious answer to this question is how you identify with a product and why you buy it. People do not buy their favorite beer or cigarettes because they taste better. 99% of the time these loyal consumers continue to buy the same types of products because a marketing campaign reached them.
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”
NJOY NOW understands that branding is not just about getting your target market to choose you over the competition. More importantly, it is about getting your prospects to see you as the only product that provides a solution to their problem. That said, we realize this is easier said than done – here is how NJOY NOW will achieve marketplace success.
NJOY NOW Brand Objectives
NJOY NOW is dedicated to remaining a staple name within its market. The objectives that the NJOY NOW brand will achieve include:
- Delivering targeted content.
- Giving the customer what they want.
- Having as many or more retail faces/outlets as traditional magazines.
- Maintaining credibility.
- Connecting with target prospects emotionally and sexually.
- Motivating the customer.
- Establishing complete member loyalty.
Understanding The NJOY NOW Brand Identity
The NJOY NOW brand understands the wants and needs of our community and customers. We are the first to take online adult entertainment into the mainstream and have “first mover advantage” in our market.
We have – and will continue to - spend extensive time researching, defining, and building the NJOY NOW brand name to make it the cornerstone of our company’s future. The credibility and brand identity we have built will prove invaluable as new competitors attempt to duplicate our success. As innovators in our market space, NJOY NOW will always be looked at as a leader.
Understanding Our Members
The NJOY NOW company image is marketed as a sophisticated adult product via our advertising, card design, and online presence. Our commercial presence is strong, sexy and sophisticated. We have intentionally created NJOY NOW cards and marketing material that will be appropriate in mainstream retail outlets, such as convenience stores and gas stations. Our mainstream look and feel allows us to have widespread distribution, putting us in thousands of retail stores and in front of millions of potential customers.
Our consumer-driven advertising presents a clear concise message: Privacy is Priceless.
This point is driven home with our branding and advertising, resulting in more exposure and sales at the retail level. NJOY NOW point-of-sale material inspires impulse sales. Our commitment to the consumer will make impulse sales become repeat sales. And, repeat sales means a strong community of NJOY NOW enthusiasts and more sales revenue for our franchise distributors!
Join us for a fantastic ride. Anonymous access to sophisticated adult content is finally here!
If you are ready to learn more about NJOY NOW and take part in this business, become a part of the NJOY NOW franchise today.
